The year 2021 was a year of beauty innovation, and it was even more revolutionary than expected. Millennials are coming into power, meaning that they will be defining both traditional beauty standards and the businesses that meet their needs. It is the most accurate representation of the paradigm shift in how beauty is defined within the beauty industry.
Not surprisingly, in the past year, the popularity of home beauty treatments has skyrocketed after people didn't have much access or the want to go to dermatologists and cosmetologists unnecessarily. People started buying high-quality products to get their spa treatments in the comfort of their homes. Personal hygiene products became in great demand. Peels and masks, scalp care products, bath and body products, and eye cosmetics were some of the few popular beauty categories.
One of the most popular Sephora skincare products is Dr. Dennis Gross' clinical-grade skin resurfacing products. This two-part exfoliating system uses high doses of professional-grade ingredients to minimize the appearance of fine lines and wrinkles. It also contains soothing ingredients such as tiger grass and colloidal oatmeal, which help maintain the skin barrier and prevent premature aging.
As we spend more time on our devices and continue to see our faces on the screen, dermatologists and cosmetic surgeons report that facial "adjustments" are increasingly needed to correct sagging chins and curved necks. In addition to neck fatigue, WGSN Beauty Director Jenny Middleton predicts that more and more beauty consumers will turn to facial masks and home care for sensitive areas such as the jaw and neck.
That's right, plan to see jaw and neck masks in various beauty establishments.
As cosmetic consumers increasingly demand products and equipment that provide professional effects, household alternatives are becoming more and more popular. Moisturizing and hydrating sheet masks like Celestial Black Diamond 111Skin's extend beyond the face to the neck. Specialty masks, such as The Light Salon Hydrogel Decollete Mask, are another popular mask that helps the areas under the chin to "strengthen and lift" a double chin.
Scalp care has also become popular over the past year. When people are spending more time at home, it just gives them a little more time to pamper themselves and take care of their mind, body, and soul. What better way to start than with the scalp. Scalp masks, scalp scrubs, and serums have also become popular. Haircare products should be the next frontier in which more holistic approaches will evolve as terms like "wellness" and "personal care" become more prevalent. In the field of aromatherapy, the method of applying essential oils to the scalp has great therapeutic potential as the oils used can quickly enter the bloodstream. Hair tea formulas are also gaining popularity as formats and ingredients traditionally associated with wellness continue to invade the hair world.
The positive aspect of stress and anxiety in 2020 is that we now understand how important it is to take care of ourselves. As we live in turbulent times, we see more and more people using skincare as therapy because they are more and more aware of how products make them feel. People are increasingly turning to beauty products that can relieve stress, improve mood and boost energy. These include facial masks, oils, essential oils, and bath products. Cult Beauty achieved a staggering 315% growth in the bathroom and body care category in the first quarter of last year and a staggering 117% growth in the health category.
The demand for products such as luxury bath oils, aromatherapy products, body creams, and other beauty products is likely to increase as our bathrooms become private spas. In addition to Aromatherapy Associates deep relaxation bath oil, the Barbara Sturm Doctor's Body Brush is very popular. Candles are also becoming more popular because they offer a way to improve mood, appearance, and comfort.
Eye makeup was an area of the makeup industry that did well in 2020 and showed no signs of slowing down. With many people wearing masks everywhere due to the pandemic, the eyes were in the spotlight. This allowed brands to innovate, resulting in unique new formulas and colors.
Some eyeshadows can change color thanks to the creamy formula that produces unique results. The Natasha Denona-Triochrome Eyeshadow Palette was a huge hit with Sephora. The palette includes 15 shades in a unique and stunning range and three multi-colored shades that, when applied, create an optical color shift. Such innovation and a futuristic approach will take eyeshadow to the next level this year and beyond.
While 2020 and 2021 have been difficult and stressful years, for some of us, it has taught us resilience and brought us back to the basics of self-care. So go ahead and grab a few things that will help preserve and give you joy, happiness, excellent health, and well-being.
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beautyMAG